As the need for housing accommodations has skyrocketed in recent years, the rental market has become very competitive. Hundreds of properties are listed for rent every day. If you want your rental investment to be profitable, you must ensure it stands out from the rest. The best way to do this is by writing a great property listing. 

A well-crafted property listing can make all the difference in attracting potential buyers or tenants to your property. If you’ve never written a listing before, don’t worry! The experts at Keyrenter Denver have written this article to help you advertise your property successfully. Keep reading to learn our tried and tested tips for writing effective property listings.

5 Tips for Writing an Attractive Property Listing

Nowadays, most tenants look for a new place to rent online. If you want to increase your chances of finding great renters and filling your vacancies quickly, you need to know how to write an attractive listing. Here are five simple tips to help you:

1. Determine Your Target Audience

The key to a good advertising campaign is knowing your target audience. The same can be said of rental property listings. Before you start writing your listing, you need to know and understand your target audience.

For instance, you can highlight features like a spacious backyard, nearby schools, proximity to public transport hubs, trendy restaurants, and nightlife options.

business using computer

2. Choose an Attractive Headline

The headline is the first thing potential renters will see. An attractive title will give you a competitive advantage. Keep it brief but emphasize your property’s best attributes or amenities. Headlines such as “Luxury Condo with Panoramic City Views” or “Spacious Family Home with a Pool in a Quiet Neighborhood” are great examples!

3. Write a Strong Opening

A weak opening statement can make you lose your potential renters’ attention quickly. If you want them to keep reading the rest of the listing, you need a persuasive opening statement. A great way to start your property listing is to summarize the best features of your rental, whether it’s its architectural style or sought-after amenities.

4. Write a Brief but Engaging Description

A good description for a property listing should only have four to six sentences. A lengthy text can make you lose readers’ attention, so it’s best to keep it short and sweet.

Start the description by outlining the key features and characteristics of your rental. Additionally, it’s essential to mention information such as the number of bedrooms and bathrooms, square footage, address, and rent price. Here are some additional tips to help you write an engaging description for your property listing: 

  • Mention the most unique features first: To attract more prospective renters, start by highlighting your home’s best features. These selling points can be anything from a newly renovated kitchen to a pool or other sought-after amenities.
  • Highlight the location: A rental property’s location plays a significant role in its appeal. That’s why you should highlight the neighborhood and its amenities in your listing. Mention nearby schools, parks, shopping centers, and public transportation options, as well as the advantages of living in that particular area in Denver.

man and dog walking in neighborhood

  • Use the right words: Avoid using common adjectives to describe your property. Instead, use words that will generate interest, such as luxurious, renovated, one-of-a-kind, and well-maintained. Additionally, it’s a good idea to avoid using negative language. 
  • Include the price: The rental price is one of the main things tenants pay attention to. So, make sure you clearly state the monthly rent price, as well as any additional costs, such as insurance or utilities. And avoid using phrases like “price negotiable” or “call for details.” This will help you find renters willing to pay your property’s worth!
  • Use bullet points: Break down key information, such as key features and amenities, in bullet points. This will make it easier for potential renters to identify the most important aspects of your listing. 
  • Include your contact information: Make it easy for potential buyers or renters to get in touch with you or your property manager by adding your contact information at the end. Additionally, it’s important that you respond promptly to inquiries to demonstrate your professionalism and commitment to helping clients.
  • Proofread: Before you publish your listing, read it a couple of times, and make any necessary changes. You want to ensure there are no errors and that all the important information is accurate. 

5. Invest in Good-Quality Photography

Quality pictures are a must in rental property listings. Nowadays, renters tend to ignore listings that don’t have photos. Additionally, investing in quality photos and videos can give you a significant advantage. A professional photographer can help you showcase your property’s best features better than anyone else. 

camera sitting on desk with phone and computer

If you can’t hire a professional, don’t worry! You can also take great pictures of your property with your phone. Just make sure you have good lighting, and don’t be afraid to experiment with different angles!

6. Marketing Your Rental Property Listing

Once you have your listing, it’s time to publish it. We recommend publishing it on several real estate websites to increase its visibility. But if you want to attract more potential renters, you should go ahead and advertise your listing on social media! And don’t forget about old-school methods, such as putting up a yard sign or posting an ad in your local newspaper. 

If you already feel overwhelmed with the responsibilities of being a landlord, consult the expertise of a professional property management company to do the work for you!

Bottom Line

Writing a good property listing can significantly impact your success in the real estate market. By understanding your target audience, crafting a compelling headline, providing detailed descriptions, and using high-quality visuals, you ensure your listing stands out and attracts the right renters. 

Need help marketing your Colorado rental property? Contact Keyrenter Denver today! We know what it takes for a Denver rental to succeed. With us by your side, you won’t have to worry about vacancies anymore!